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Quanzhou Major Textile And Garment Industry To Upgrade
The global financial crisis hit, Quanzhou textile and garment industry to launch major upgrade in the fight against the negative factors, while looking for danger in the machine. Among them, seven wolves and a number of enterprises to use the earlier appreciation of the renminbi opportunity for advanced technology and equipment imported from abroad to improve competitiveness of their products; Haitian traditional industries such as textile industry chain, highlight the stereotypes and enter the new technologies, thus breaking the development of new Road; carbene brands playing a new fabric ideas, highlighting the green theme.
“Cold” hit: 2 / 3 companies are not making money
“The number of foreigners participating sharp drop pushes prices lower, the business can not do!” Quanzhou, a children’s wear business manager for foreign trade companies, their company’s products mainly rely on exports, but the last few have not received orders to go to Canton, only a few of intent customers. Over the past 10 years, U.S. consumer spending has been the most reliable global economic growth, one of the engines, so when pockets of American consumers put away, the world will feel the impact.
Swept from the global financial turmoil has swept away a number of originally “no two ways about” orders, a number of businesses experienced an unprecedented wave of return. “Return rate is very high, the buyer looking to make a variety of reasons for return.” Owner of a garment of their personal encounter when the emotional tide returned.
“Right now, we are the textile industry, 2 / 3 of the companies have no money, or even a loss of only 1 / 3 of the enterprises in the pluggin profit margin is only 6% to 8%.” Jinjiang, a men’s business owners said .
The first fall of the SMEs. “Now the size of the garment factories fifties and sixties who has basically become extinct, those two or three hundred people are also struggling with the size of the garment factories in the cut-off the edge.” Describe them as such an industry where the “cold” after the hit situation. In his view, it is over-reliance on exports, which leads to some enterprises under the impact of the financial crisis, there is no ward off the game.
According to statistics, as the center of Quanzhou in Fujian tens of thousands of textile and garment enterprises, nearly half of the export-oriented enterprises, while exports hit a recession is no doubt the entire camp. “This year, October has been a watershed in the domestic apparel consumption occurs. Each category showed a downward trend in apparel, consumer confidence fell sharply.” Deputy secretary general of China Chamber of Commerce-China business confidence, said Wang Yao, deputy director of Center, this year , Beijing, Guangzhou, Hangzhou and other major cities in spending power decreased month by month, the global financial turmoil hit the high-end apparel consumer market, mid-range consumer is also the first negative growth in October, the market brake phenomenon. Wang Yao, said: “In the coming difficult times, everyone not only reduce production, increase value-added products, but also should pay attention to the economic slowdown, consumption fell to the commercial market opportunities.”
Industrial upgrading: the use of air when the exchange equipment
Test of the face of the industry, Fujian, seven wolves Industrial Co., Ltd. in a crisis, look for opportunities to use the opportunity to RMB appreciation, from Germany, France imported more than advanced technology and equipment. The company vice president Wu Qun, said: “Today’s equipment a pair of pants an average of just 38 seconds, eight hours a day can produce Qi Baqian trousers, than we had an increase of 40% -60% of the working efficiency.” According to reports, seven wolves in this country from Germany introduced the first fast-running suspension hanging line, by changing production processes, promoting rapid assembly line, not only improve the production efficiency, while also lowering operating costs, expansion in the market are more a competitive advantage.
In addition to seven wolves, Shishi, Jinjiang, Quanzhou and other places where textile and clothing industry enterprises have introduced advanced equipment, including lions are serving more than 10 batches of the introduction of advanced sewing equipment enterprises, Jinjiang has also been reported more than 40 technical transformation of enterprises for the record, offered to buy equipment at home and abroad to carry out technical transformation of intentions.
“Now the cost of production increased, and then mass production of cheap clothing to survive. Only the introduction of advanced equipment and raise the level of production technology is it possible to win a place in the high-end market.” Lion Caijin Xu Wang Tai Textile Co., Ltd. Deputy General Manager, a phrase tells of his company invested large sums of money to introduce the purpose of 150 water jet looms.
It is understood that this year, apparel marketing, poor posture, many garment enterprises in the production quantity has a certain degree of reduction. However, a number of key service enterprises Shishi no blame on others, but to grasp the rhythm of the changes in this production, using this year’s “production scheduling was more loose,” the timing of the introduction of equipment, innovative technology, ready to go, and strive for the next round of “large market counterattack “and keep fit. This year, the lions there are six sewing garment enterprises bulk replacement of equipment, there are three batches of the introduction of a computer service firms or computer woven label embroidery equipment, there are two service firms use a computer hanging hanger production lines. In addition, there are more than 10 service enterprises sporadic replaced or re-acquired the sewing equipment.
The industry believes that Shishi textile and garment enterprises to withstand pressure bold introduction of foreign advanced equipment, demonstrate the courage to seek development company. Quanzhou Economic Commission for relevant person in charge: “The effect of brand enterprises play a significant role in Quanzhou billion yuan this year, the size of 674 enterprises, in such circumstances, growth in our above-scale enterprises is still very strong, an increase of up to more than 30%. ”
Winning Technology: Environmental fabric made a selling point
Slump in the global economic environment, so that more and more clothing enterprises in Quanzhou playing a “new technology” and “new material” idea – environmental protection, fashion, comfort, high-tech fabrics and multi-functional design, great to replace the simple costumes designed to be the biggest selling point for the next season momentum.
From the recently held China International Fashion Week 2009 spring and summer series, the industry will find that designers have begun to prefer the new fabric has. In the carbene fashion conference, environmental protection into the design theme of this season. Corbin Apparel (China) Co., Ltd. chief designer Yang Chi-ming said: “Our theme is to promote recycling and sustainable development and use of undyed cloth, green-type knitted fabric, bamboo fiber, organic cotton, recycled fabrics, etc. material, combined with hand-elements so that clothing gives physical and mental pleasure. ”
Bin Iraqi debt, the card sharp with disabilities, are also launching their new fabric products. The industry believes that designers focus on environmental protection in line with the future development of fabrics and clothing trends.
In addition, the textile industry is also increasingly focused on the use of new fabrics. Fujian Haitian Textile Group of adversity and change, breaking the stereotypes of traditional industrial chain, with the help “brain trust” to enhance their own R & D into new technologies and new materials, break a new path of development. Recently, the Haitian production of renewable materials, recyclable products, shopping bags by the market of all ages. “This new type of environmentally friendly shopping bags with the material, do not look it is only bags the size of each can withstand 200 pounds of pull.” Haitian Textile Group chairman Wang Qiming said that since last year, an accumulative growth of enterprises of various cost more than 20%. This year is worse, so far only from the March dyes used in textile prices have increased three fold.
In recent years, Haitian to continuously reduce the proportion of traditional products, product mix and gradually to the new materials, new technologies tilt. According to reports, now in the company’s exports, the traditional textile materials account for only about 20%, the rest are all new materials and environmentally friendly products.
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