Fitness Concept
Looking for feedback: Looking to open a Parent & Kids gym.?
What do you think of a Parents & Kids gym where children can learn the values of exercise and a healthy lifestyle. While the kids are at play on gymnastic equipment, mats, rock climbing walls…learning from their “coach”, the parents can be working out in an adult exercise room. Both rooms are separated by a large window so the kids can still see their parents.
What do you think? This concept would promote family fitness. Looking for feedback, thank you!
Love the idea and there are a few franchises that do things that are similar but not quite what you’re proposing.
Some things for you to consider:
* Insurance – running a facility like this is going to require that you have yourself adequately protected from potential client injury. Be sure to seek out a local insurance agent and outline what you’re planning to offer, they’ll be happy to provide direction.
* Staffing – Since you’re introducing kids in the mix you need to find the right type of staff that enjoys fitness -and- working with kids. This is not to say you can’t have both, just make sure that folks understand the skill set you’re looking for when you talk to them.
* Pricing – Make sure you price your services competitively with local gyms and other child oriented businesses. People will be willing to pay a slight premium for the service because of the convenience but if you get too expensive you may scare folks off.
* Facilities – Are you going to offer a place to change/shower for people? If so you need to make sure you have a viable way for Mom’s to bring sons in to change (and vice versa); just be aware of potential privacy issues.
* Security – How are you going to make sure that children either don’t wander away and that they go home with the parents they came in with? If you have one locally, I recommend going to a Chucky E. Cheese to see how they work this issue (basically a handstamp that matches parent and child). Just make sure you provide a safe environment that parents know their kids are safe.
Good luck.
Missy Chase Lapine: The Sneaky Fitness Concept – CBN.com
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